For the complete documentation index, see llms.txt. This page is also available as Markdown.

Rich snippets

Rich snippets provide Google with additional, structured product information (price, availability, ratings …) in the preferred JSON-LD format. This can improve the presentation of your products in the search results.

Enable

  1. Marketing → SEO Ultimate → Conversion & usability → Rich snippets tab.

  2. Enable rich snippets.

Afterwards SEO Ultimate automatically outputs a Product schema as JSON-LD in the <head> of the product detail pages – including name, description, images, brand, price, currency, availability and (if available) ratings.

Additional fields per product

On the product detail page → SEO tab you can maintain supplementary rich snippet values per product. If a field is left empty, the respective Shopware default is used.

Field
Meaning

Item condition

e.g. New, Refurbished, Used, Damaged

Availability

e.g. In stock, Out of stock, Pre-order …

Alternative SKU

overrides the SKU output in the snippet

Alternative MPN

overrides the MPN

Price valid until

end date of the price validity

For variants, missing values can be inherited from the main product.

Verify

Check the result with the Google Rich Results Test by entering a product URL of your shop.

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