> For the complete documentation index, see [llms.txt](https://docs.hubyte.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hubyte.de/seo-ultimate/english-documentation/rich-snippets.md).

# Rich snippets

Rich snippets provide Google with additional, structured product information (price, availability, ratings …) in the preferred **JSON-LD** format. This can improve the presentation of your products in the search results.

## Enable

1. **Marketing → SEO Ultimate → Conversion & usability → Rich snippets tab**.
2. **Enable** rich snippets.

Afterwards SEO Ultimate automatically outputs a `Product` schema as JSON-LD in the `<head>` of the product detail pages – including name, description, images, brand, price, currency, availability and (if available) ratings.

## Additional fields per product

On the **product detail page → SEO tab** you can maintain supplementary rich snippet values per product. If a field is left empty, the respective Shopware default is used.

| Field                 | Meaning                                  |
| --------------------- | ---------------------------------------- |
| **Item condition**    | e.g. New, Refurbished, Used, Damaged     |
| **Availability**      | e.g. In stock, Out of stock, Pre-order … |
| **Alternative SKU**   | overrides the SKU output in the snippet  |
| **Alternative MPN**   | overrides the MPN                        |
| **Price valid until** | end date of the price validity           |

> For variants, missing values can be inherited from the main product.

## Verify

Check the result with the [Google Rich Results Test](https://search.google.com/test/rich-results) by entering a product URL of your shop.
