Conversion & usability

Open via: Marketing → SEO Ultimate → Conversion & usability

This area bundles features for usability and conversion optimization. Each feature is in its own tab.

Colors & compilation: after changing color values, the storefront theme must be recompiled for the changes to become visible. If you leave color fields empty, the theme colors are used.

404 page

A custom error page:

• Define a headline freely (leave empty = default text).

• Upload an image that is shown on the 404 page.

Social media (footer)

Adds linked social media icons to the footer:

• Links for Facebook, Instagram, Twitter, Pinterest, YouTube, Vimeo.

• Text as well as logo/text color and background color configurable.

Requires a stored Fontawesome kit code (see configuration).

Newsletter (footer)

A newsletter banner in the footer:

• Headline, body text and button label freely selectable.

• Text/background color configurable.

Requirement: a shop page layout for newsletter pages must be defined under Settings → Basic information.

Header banner

A custom banner to promote features (e.g. "Free shipping"):

• Up to four Fontawesome logo/text pairs.

• Text/background color configurable.

Requires a stored Fontawesome kit code.

Rich snippets

Switch to enable the product rich snippets (JSON-LD). Details under Rich snippets.