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Canonical URLs

A canonical URL tells Google which URL is the "correct" (canonical) version of a page. This helps against duplicate content, e.g. for products in multiple categories or filter/pagination URLs.

SEO Ultimate lets you set an individual canonical URL per product and per category. If no custom value is set, the Shopware default (the page's SEO URL) stays active.

Product canonical

  1. Open the product → SEO tab.

  2. In the SEO canonical card enter a full URL in the Custom canonical tag field.

  3. Save.

Below the field you see a live preview of the rendered tag:

<link rel="canonical" href="https://your-shop.com/your-product">

If the field is empty, the preview shows the Shopware default (the product SEO URL).

Variants: the value can be inherited from the main product or overridden per variant.

Category canonical

  1. Open the category → SEO tab.

  2. In the SEO canonical card enter a full URL.

  3. Save.

Here, too, a live preview with the Shopware default as a fallback is shown.

Output in the storefront

The canonical tag is rendered automatically in the <head> of the respective page:

  • If a custom value is set, it is used.

  • Otherwise the default SEO URL from Shopware applies.

Tip: always enter the full URL including https:// and the domain.

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